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Digital Marketing Manager- Standard Media Group



1 year ago

Job Description

Reporting to Head Of Marketing , the Digital Marketing Manager will be responsible for planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Build, plan and implement the overall digital marketing strategy for: Website Marketing, SEM (search engine marketing – includes SEO and Pay per click advertising), mobile marketing (i.e. Google Play, Apple Store), email marketing, online banner advertising, video marketing, and Social Media marketing. & Manage the strategy • Collaborate with internal teams to create landing pages and optimize user experience o Instrument conversion points and optimize user funnels • Design, build and maintain our social media presence while Managing and overseeing various digital marketing channels & oversee all the company’s social media accounts • Prepare and manage the digital marketing budget while measuring ROI and KPIs

Required Knowledge, Skills, and Abilities

  1. A minimum of 5 years’ experience in a digital marketing or advertising position
  2. • Social media marketing experience is beneficial
  3. Experience with website building and optimization is a plus • Proficient in common marketing technologies (Google Analytics, CRM, CMS, & Marketing Automation) with a Solid understanding of HTML, CSS, and JavaScript is required • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns with Experience in optimizing landing pages and user funnels • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  4. • Up to date with the latest trends and best practices in online marketing and measurement • Strong analytical skills and data-driven thinkingx • The ability to excel in a fast-paced, competitive environment o Outstanding communication and interpersonal skills

Education + Experience

  1. University degree in marketing or a related field is required
  2. • Certificates in fields related to digital marketing and website development/optimization are also helpful