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Marketing Manager at mTek



1 year ago

Job Description

mTek Services is a digital insurance broker in Kenya who is distributing policies through an innovative mobile application. This is a platform that is truly end-to-end (E2E) and provides an entirely paperless ecosystem for the insurance industry. Develop strategies and tactics to get the word out about mTek and drive qualified traffic to our app Deploy successful marketing campaigns and own their implementation from ideation to execution Experiment with a variety of organic and paid acquisition channels (like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns) and finally performance analysis

Required Knowledge, Skills, and Abilities

  1. Demonstrable experience in marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate Project Management skills to execute marketing strategies Solid knowledge of website analytics tools (e
  2. g

Education + Experience