Digital Marketing Assistant at Superior Homes
Information Technology
Nairobi
Published On:
16th, August 2023
Closes on:
20th, August 2023
Job closed
Social Media Marketing, Social Media Audit, Content Marketing, Digital Marketing Analytics, Branding, Marketing, Customer service Champion, Serial Entrepreneur, Leadership
Job Description
Superior Homes, with over 45 years of building experience, has helped thousands of families make their housing dreams come true. Superior Homes utilizes a state of the art building facility, skilled craftsmen, and the newest building technologies to offer a better way of building a new home.
Responsibilities:
- Developing monthly content plans for marketing campaigns whilst maintaining an adherence to brand guidelines.
- Rolling out digital marketing plans.
- Developing campaign concepts for positive brand awareness.
- Developing creative visual solutions following the process from concept through to production.
- Conducting research on market trends, brand audiences, competitors and end-to end consumer journey to drive engagements and conversions.
- Working alongside marketing to craft online and offline marketing (including emails, social media ads), video assets and photography assets for content marketing.
- Leading creative projects including but not limited to photo shoot/ video shoots for product ads, including on-shoot management.
- Analyzing digital data to draw key recommendations around website optimization.
- Conducting social media audits to ensure best practices are being used.
- Maintaining digital dashboard of several different accounts.
- Co-ordinating with sales team to create marketing campaigns.
- Stay updated on industry trends, best practices and emerging digital marketing technologies to ensure continuous innovation and optimization.
- Manage and maintain our online presence, ensuring consistency and accuracy across all digital channels including management of SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Preparing emails to send out to customers.
- Respond to all issues with prompt attention.
- Functional understanding of the product. Can communicate and present the value proposition of the product to the customers and colleagues.
- Performing administrative tasks to ensure the functionality of marketing activities.
- Conducting market research and analyzing marketing surveys.
- Employing online marketing analytics to gather information from web and social media pages.
- Updating databases, spreadsheets, and inventory lists.
- Preparing promotional presentations and organizing promotional events.
- Composing and posting online content for the company’s social media page and website.
- Writing marketing literature for company brochures and press releases.
- Building strong relationships with customers.
Requirements:
- An undergraduate degree.
- Have at least one-year experience in digital marketing.
- Strong organizational and time management skills ability to adhere to deadlines, multi-task and be able to prioritize.
- Entrepreneurial spirit with demonstrated creativity & innovation in business.
- Ability to learn quickly and manage workload in a demanding environment.
- Experience with Microsoft Office (Word, Excel, PowerPoint).
- Outstanding communication skills with a strong attention to detail.