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Marketing Officer - Securex

Information Technology

Nairobi  

Published On: 18th, May 2023

Closes on: 20th, May 2023

Job closed

More About the Job

Job Description


Responsibilities:

      • Develop content that derives human interest and promotes the company verticals across mapped geographical areas.
      • Conduct weekly focused Email Marketing Campaigns for selected verticals to specific markets.
      • Conduct weekly reviews with the sales team on the total leads received, leads quoted, leads dealt with and leads not dealt with from marketing campaigns.
      • Design landing pages on prioritized products and publish relevant campaigns and keywords on Google Ads to generate traffic to the pages.
      • Create compelling adverts on Google Ads with relevant keywords for the selected verticals and mapped geographical areas.
      • Satisfying client requests for communication updates and maintaining an up-to-date subscriber database.
      • Coordinating with advertising agencies, media outlets, and other organizations to produce promotional materials such as brochures, flyers, and profiles.
      • Monitor the progress of all marketing campaigns using various metrics and submit performance reports.
      • Monitor market trends and consumer behaviours to identify sales opportunities.
      • Work with internal teams to coordinate and execute internal and external events such as Sales Drives, Exhibitions, and sponsorships among others.

Requirements:

      • A lively and analytical mind: confident, personable and engaging.
      • Ability to work with a team and be open to discussion and alternative ways of thinking.
      • Networking and communication skills.
      • Self-motivated to complete routine tasks independently.
      • A sound understanding of local and regional security and recent history.
      • Bachelor’s degree in marketing, communications or related field.
      • At least two years of professional experience.
      • Excellent writing skills.
      • Knowledge of Adobe Photoshop, Illustrator, InDesign or Mail chimp or other online marketing software will be an added advantage.

Posted By

Mambo Maithya

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