Nation Media Group Audience Analyst, Social Media
Published On:
4th, July 2023
Closes on:
9th, July 2023
Job closed
Job Description
Reporting to the Editor, Social, Search & Analytics, the job holder will be responsible for monitoring and analyzing social media trends, conversations, and engagement related to news topics. He/She will share insights and recommendations critical in shaping our news coverage and optimizing our social media strategy.
Responsibilities:
- Monitor and analyze social media platforms for trending news topics, conversations, and audience engagement.
- Identify relevant news stories, discussions, and user-generated content on social media that align with our newsroom's goals and editorial guidelines.
- Conduct real-time monitoring and reporting of breaking news events, emerging trends, and viral content to support newsroom decision-making.
- Provide regular reports and analysis on social media performance metrics, engagement trends, and audience demographics to help optimize content strategies.
- Collaborate with editors, journalists, and producers to incorporate social media insights into news coverage, ensuring relevance, accuracy, and timeliness.
- Stay updated with the latest social media trends, tools, and best practices
to recommend innovative strategies and tactics for audience growth and engagement.
- Implement and manage social media tracking tools and analytics platforms to gather data and generate actionable insights.
- Monitor competitor activities and industry trends in social media usage by news organizations, identifying opportunities for improvement and innovation.
- Assist in the development and implementation of social media campaigns, contests, and interactive features to enhance audience participation and brand awareness.
Requirements:
- Bachelor's degree in Journalism, Communications, Marketing, or a related field;
- Proven work experience as a Social Media Analyst, Social Media Manager, or similar role in a newsroom or media organization;
- Strong understanding of social media platforms, trends, and analytics tools;
- Excellent knowledge of current events, news cycles, and audience preferences;
- Proficient in data analysis and interpretation, with the ability to derive actionable insights;
- Familiarity with social media monitoring and management tools;
- Demonstrated ability to work under tight deadlines and adapt quickly to changing priorities;
- Experience in newsroom operations, journalism, or related fields;
- Familiarity with SEO principles and content optimization strategies for social media platforms;
- Knowledge of media ethics, copyright laws, and privacy regulations as they relate to social media content;
- Proficiency in using social media listening and sentiment analysis tools.