SEO is an extremely crucial aspect of our online business. As an SEO specialist, your primary role will be to maximize the volume of inbound organic traffic from search engines to our websites. You will manage all on-page and off-page SEO activities to increase rankings on all major search engines (Google, Yahoo!, and Bing) and maximize return on investment (ROI). These activities include, but are not limited to, keyword strategy, content strategy, and link building.
For instance, on content strategy, you will be responsible for making key SEO decisions related to website content (e.g., what content the business needs and the webpage on which to upload the content). You must then write the content or delegate this task to freelance content writers. During the development of a new site, you will work with relevant individuals, such as software analysts/architects and developers, to ensure that the website has great, SEO-friendly content.
Because search engine algorithms are updated several times every year, an SEO specialist’s work environment is very dynamic. This dynamism calls for constant learning, dumping old techniques, adopting new ones, and experimenting with different strategies to perfect one’s skills and discover how the industry is changing.
The SEO industry has a minimal set of rules, standards, and best practices. Lots of old tricks and misconceptions abound in the industry. Furthermore, there are no schools that teach SEO. Thus, success in the SEO field depends on thorough research, experimentation (trial and error), observation, and experience. As such, we will NOT offer any SEO training. We are looking for an expert: an individual who has already been successful in this field. We are NOT looking for someone we will tell what to do; rather, we are interested in an individual who will advise us on what we need to do AND do it within a specified budget.